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Call that is placed through a computer or other device for sales purposes, such as promoting any products or services.

It calls and initiates contact with prospect. The computer follows a pre-written receipt which tells what to say while on call. It is such programmed so that it can respond to specific words, or phrases during the call. It can also incorporate existing data from CRM, which allows call center agents to access information to guide their interactions further. It manages and create call lists that minimizes manual inputs to manage the calls.