Conduct research on various media channels and platforms to identify the most effective and relevant options for reaching the target audience.
Official Media Planning
Strategic process of developing and implementing a plan for advertising and promoting an organization or brand through various media channels.
Description
Involves determining the most effective and efficient ways to reach the target audience and achieve specific marketing objectives.
Prominent Features
Media Research
Media Mix
Involves considering factors like reach, frequency, timing, and the synergy between different media options.
Media Buying and Negotiation
Negotiate with media vendors to secure favorable rates and placement for advertisements. And analyzing media kits, comparing costs, & optimizing the media buying process to maximize the campaign's effectiveness.
Campaign Execution and Monitoring
Monitor the campaign performance using KPIs such as impressions, click-through rates, conversions, and ROI.
Assess your business potentials and find opportunities for bigger success
