Design to ensure the integrity & safety of the product, preventing damage, leakage, spoilage, ease of opening, resealing, and storage.
Creation and visual presentation of the packaging for a product. It involves the design of the container, label, and graphics.
Packaging design must comply with relevant industry regulations and standards. These may include labeling requirements, safety warnings, nutrition facts, barcodes, and other legal obligations specific to the product category or geographical region. Effective packaging design combines aesthetics, functionality, and strategic messaging to create an engaging and memorable experience for consumers.